- Authenticity Marketing
December 7, 2018
the gist: I am working with Authenticity Marketing to create a more cohesive brand identity for their six online enterprises. The following design 'roughs' strive for elegant, upscale and professional connotations. I used flowing script typefaces and deep/rich gold color in each case as threads for overall brand consistency.
Client review is scheduled for next week. Early returns are positive.
- Morrocco Method International
November 9, 2018
the gist: While scanning my archives, I came across logo work that I submitted to Morrocco Method for review earlier this year, and I was reasonably pleased with it, so I thought I would post here as well. The task was to design labels for a high-end Sea Salt Scrub targeted at the luxury exfoliant market. You'll find three examples through the icon link below.
I opted for simple graphic choices consistent with a 'sea' theme and started with a gold/silver-based palette to convey luxury - adding purple to the mix as an alternative.
- South County Historical Society
October 31, 2018
the gist: I've engaged with the South County Historical Society of San Luis Obispo to revamp their logo and website. I have access to a photo library that is proving a great source for concept generation. I'm chasing visuals related to victorian architecture, lace, and picket fences, with an early 'rough' illustrated below.
Color-wise, I'm inspired by the warm sepia tones in those same photographs, and I envision a complementary palette that mimics society offices in the restored Loomis Library. I will almost certainly need to simplify this conceptual draft, ha!
- SLOCO Food Bank
October 28, 2018
update: The Food Bank has delayed implementaion of their rebranding effort until well into next year due to budget constraints, so it isn't clear when (or even if) my work in this space will see the light of day - disappointing, but a valuable learning experience.
- SLOCO Food Bank
October 14, 2018
the gist: I am working with the Food Bank Coalition of San Luis Obispo County to revamp their brand identity. After design iterations with various fresh produce, we've chosen the following logo graphic - an 'earthy' green apple.
- Housing Trust Fund
October 11, 2018
the gist: The Housing Trust Fund of San Luis Obispo County launched their new logo and website with an email blast to contacts — a nice milestone.
- The Hot Nodule
August 28, 2018
the gist: I completed brand identity graphics and initial website pages for my wife's hot nodule blog - allowed me to exercise my illustration skills a bit.